In Morocco, the sale doesn't happen in an inbox — it happens on WhatsApp. A concierge bot puts a competent, 24/7 answer on the channel your customers already trust. Here's what it really does, and what it doesn't.
Why WhatsApp, not a web form
In Morocco, WhatsApp is the default way to talk to a business. A contact form asks the customer to switch context and wait; WhatsApp meets them where they already are, in their language, right away. The channel isn't the gimmick — being instantly useful on it is.
What a concierge bot actually does
- Answers frequent questions from your real data (hours, pricing, services)
- Qualifies the lead (need, budget, dates)
- Books, takes an order, or hands off to a human
- Works in Darija, Arabic, French and English
- Logs every conversation to a dashboard
What it is not
It is not a magic salesperson and it does not replace your team. It handles the repeatable layer so humans keep the judgment calls. We integrate the best models (Claude/GPT); we don't pretend to train our own.
How the costs break down
Honestly: a one-off setup, then a monthly retainer. Third-party costs (LLM tokens, the WhatsApp Business API) are itemized, never hidden inside a round number.
| Line item | Type | What it is |
|---|---|---|
| Build | One-off | Design + integration to your data |
| Maintenance | Monthly | Hosting, improvements, support |
| Usage | Itemized | LLM tokens + WhatsApp Business API |
Is it worth it for you?
It's worth it if you get repeat inbound on WhatsApp after hours or in languages your team doesn't cover. Real example: the AI WhatsApp concierge running live on Marrakech Private answers 24/7 and turns AI-driven discovery into real booking conversations.
FAQ
- Does it work in Darija?
- Yes — the bot detects and replies in the customer's language, including Moroccan Darija, Arabic, French and English. Language detection is automatic.
- Will it replace my staff?
- No. It handles the repetitive questions and qualification 24/7, and hands complex or high-value conversations to a human with the context already gathered.
- What are the running costs?
- A monthly retainer for hosting and improvements, plus itemized third-party usage (LLM tokens and the WhatsApp Business API). We never silently absorb those into a round number.