Journal
Field notes on GEO, AI search and building sites that get cited. Practical and sourced.
How much does GEO cost? Real 2026 numbers
Published ranges, the market figures to compare them against, and the four things that actually move a quote — plus why cheaper is not automatically worse.
Read · 7 min readGEO vs SEO: the difference, in practice
One ranks you in the links. The other gets you named in the answer above them. What changes in the work, and how to sequence the two.
Read · 6 min readHow to appear in Google's AI Overviews
There is no secret tag and no way to pay. AI Overviews cite pages that answer cleanly: here is the structure that gets quoted, per Google's own docs.
Read · 6 min readAI agency in Casablanca: what to expect (and what we build)
Automations, WhatsApp bots and AI-visible websites, built and run from Casablanca, with published pricing and proof you can check.
Read · 5 min readGEO agency in Morocco: how to get your business cited by AI
What a Generative Engine Optimization agency actually does in the Moroccan market, and how to become the answer ChatGPT, Perplexity and Google's AI give.
Read · 6 min readHow to rank in Perplexity: get cited in AI answers
Perplexity cites its sources inline. Here is how to become one of them: the structure, signals and content traits that get you quoted.
Read · 6 min readWhatsApp bots for a business in Morocco: what actually works
WhatsApp is where Moroccan customers actually talk. What a 24/7 AI concierge really does, the honest scope, and how the costs break down, no hype.
Read · 5 min readBringing AI into a Moroccan SME: where to start
Skip the hype. The AI that pays first is the boring, repeatable layer: follow-ups, lead capture, reporting. A practical starting map for a business in Morocco.
Read · 6 min readHow to get cited by AI: the 2026 GEO playbook
What the research proves actually wins AI citations, the real numbers behind the shift, and the honest truth about llms.txt.
Read · 9 min readGEO, explained: how to be the answer AI gives
Generative Engine Optimization in plain terms, and the technical foundations that actually move citations.
Read · 6 min readThe shift from search results to AI answers
Why being on page one matters less every quarter, and what to optimize for instead.
Read · 5 min readThe ROI of a WhatsApp concierge bot
What a 24/7 AI assistant actually changes for a hotel or a booking-heavy business.
Read · 5 min readWhy site speed is now a ranking signal (and what 90+ Lighthouse takes)
Google Core Web Vitals are a direct ranking factor. What they measure, why performance also determines AI crawler visibility, and what building to 90+ actually requires.
Read · 6 min readWhat AI automation actually saves in your business
Not a replacement for your team, but a force multiplier on the repeatable layer. What integrating Claude or GPT into service operations looks like in practice.
Read · 5 min readLet's make you the answer.
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