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Journal

Journal

Field notes on GEO, AI search and building sites that get cited. Practical, sourced, no fluff.

SEO / GEO2026-07-25

How much does GEO cost? Real 2026 numbers

Published ranges, the market figures to compare them against, and the four things that actually move a quote — plus why cheaper is not automatically worse.

Read · 7 min read
SEO / GEO2026-07-25

GEO vs SEO: the difference, in practice

One ranks you in the links. The other gets you named in the answer above them. What changes in the work, and how to sequence the two.

Read · 6 min read
SEO / GEO2026-07-16

How to appear in Google's AI Overviews

There is no secret tag and no way to pay. AI Overviews cite pages that answer cleanly: here is the structure that gets quoted, per Google's own docs.

Read · 6 min read
AI Automations2026-07-16

AI agency in Casablanca: what to expect (and what we build)

Automations, WhatsApp AI concierges and AI-visible websites, built and run from Casablanca, with production proof and published pricing.

Read · 5 min read
SEO / GEO2026-07-07

GEO agency in Morocco: how to get your business cited by AI

What a Generative Engine Optimization agency actually does in the Moroccan market, and how to become the answer ChatGPT, Perplexity and Google's AI give.

Read · 6 min read
SEO / GEO2026-07-07

How to rank in Perplexity: get cited in AI answers

Perplexity cites its sources inline. Here is how to become one of them: the structure, signals and content traits that get you quoted.

Read · 6 min read
WhatsApp Concierge Bots2026-07-04

WhatsApp bots for a business in Morocco: what actually works

WhatsApp is where Moroccan customers actually talk. What a 24/7 AI concierge really does, the honest scope, and how the costs break down, no hype.

Read · 5 min read
AI Automations2026-07-04

Bringing AI into a Moroccan SME: where to start

Skip the hype. The AI that pays first is the boring, repeatable layer: follow-ups, lead capture, reporting. A practical starting map for a business in Morocco.

Read · 6 min read
SEO / GEO2026-06-23

How to get cited by AI: the 2026 GEO playbook

What the research proves actually wins AI citations, the real numbers behind the shift, and the honest truth about llms.txt.

Read · 9 min read
SEO / GEO2026-06-22

GEO, explained: how to be the answer AI gives

Generative Engine Optimization in plain terms, and the technical foundations that actually move citations.

Read · 6 min read
SEO / GEO2026-06-20

The shift from search results to AI answers

Why being on page one matters less every quarter, and what to optimize for instead.

Read · 5 min read
WhatsApp Concierge Bots2026-06-18

The ROI of a WhatsApp concierge bot

What a 24/7 AI assistant actually changes for a hotel or a booking-heavy business.

Read · 5 min read
Sites & Web Apps2026-06-24

Why site speed is now a ranking signal (and what 90+ Lighthouse takes)

Google Core Web Vitals are a direct ranking factor. What they measure, why performance also determines AI crawler visibility, and what building to 90+ actually requires.

Read · 6 min read
AI Automations2026-06-23

What AI automation actually saves in your business

Not a replacement for your team, but a force multiplier on the repeatable layer. What integrating Claude or GPT into service operations looks like in practice.

Read · 5 min read

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