Journal

Notes on GEO, AI search and building sites that get cited. Long-form pieces are on the way — here's what's coming.

SEO / GEO2026-06-22

GEO, explained: how to be the answer AI gives

Generative Engine Optimization in plain terms — and the technical foundations that actually move citations.

Coming soon
SEO / GEO2026-06-20

The shift from search results to AI answers

Why being on page one matters less every quarter, and what to optimize for instead.

Coming soon
WhatsApp Concierge Bots2026-06-18

The ROI of a WhatsApp concierge bot

What a 24/7 AI assistant actually changes for a hotel or a booking-heavy business.

Coming soon

Tell us what you're building. We'll tell you, straight, whether and how we can make it visible.

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