Skip to content
Case study

the answer

A luxury villa and concierge platform for Marrakech, built GEO-native from day one: 1,900+ pages, four languages, a full structured-data graph and an AI WhatsApp concierge. The exact playbook we sell to clients, shipped and proven on our own property first.

marrakechprivate.com
Marrakech Private luxury concierge platform homepage, built GEO-native by ZAOURI
1,900+
pages in production
4
languages (EN · FR · ES · DE)
100
Lighthouse SEO score
The brief

Luxury travel in Marrakech is one of the most contested niches on the web — global OTAs, aggregators and decades-old guides own the results. The goal: build one platform that ranks on Google, can be quoted by AI engines, and turns that visibility into booking conversations — built and operated end to end, from architecture to content to automation.

Foundation

Next.js 16 with a full Schema.org graph, llms.txt and robots open to AI crawlers (GPTBot, ClaudeBot, PerplexityBot). 1,900+ pages in production across four languages (EN, FR, ES, DE), Lighthouse 100 SEO.

Content

Direct-answer pages and structured guides engineered so AI engines can quote them, not just crawl them: structured FAQs, comparison pages and topic clusters generated from structured data.

Conversion

An AI WhatsApp concierge answers 24/7, qualifies and books — turning AI-driven discovery into real conversations. Every WhatsApp click is ref-coded and bot-filtered for clean attribution.

Operations

The platform runs on automations in production: booking-recovery follow-ups, weekly sponsor performance digests, post-stay satisfaction loops, and programmatic SEO regenerating pages from structured data.

The receipt

Cited inside Google's AI Overview — with the exact query

Google search results showing marrakechprivate.com ranked #1 and cited inside the AI Overview for the French query alternative airbnb 2026 Marrakech

For the French query “alternative airbnb 2026 Marrakech”, marrakechprivate.com ranks #1 organically and is cited inside Google's AI Overview — the screenshot is the proof. We state it precisely on purpose: an AI citation is won query by query and language by language, not awarded to a site once and for all.

Stack & scope
Next.js 16 · React · Tailwind
Full Schema.org structured-data graph
llms.txt + robots open to AI crawlers
Four languages (EN · FR · ES · DE)
AI WhatsApp concierge (Claude/GPT)
Programmatic SEO from structured data

answer.

Tell us what you're building. We'll tell you, straight, whether and how we can make it visible.

Each site is reviewed personally by the founder. That personal attention limits intake.

01

Strategic audit

A focused read on where you stand on Google and inside AI answers, with the two or three moves that would actually move the needle. Straight talk, no obligation.

02

Start a project

Site, GEO program, WhatsApp concierge or automations: tell us what you're building and we'll scope it honestly, including whether we're the right fit.

Direct line to the founder. No bots, no relay.

Prefer to write it down instead? Send the brief by form